Our story began 50 years ago when the Finnish dermatology professor Carl Erik Sonck developed a soap for sensitive skin together with the brand Lumi Valko (hence the name LV).
The Finnish LV product family have a long tradition and strong roots in Finland. Our story began 50 years ago when the Finnish dermatology professor Carl Erik Sonck developed a soap for sensitive skin together with the brand Lumi Valko. The name has since been abbreviated to LV, but our values have nevertheless remained the same: LV products still stand for effective yet gentle cleansing and safe use. We only use raw materials that are proven to be safe and gentle, and almost all the LV products are suitable for vegans.
Choosing your daily cleansing and cleaning products may seem as a small thing but it has a significant impact on your skin’s wellbeing and cleanliness. LV products are free from additives, which is why the burden on your skin and the environment is minimal. The products are free from fragrances and colourants, and well-suited for everyone, including people with sensitive or atopic skin.
The LV range comprises of more than 40 different products, out of which, each one is developed in co-operation with the Finnish Allergy, Skin and Asthma Federation. The majority of all products are produced at Heinävesi Finland while our product development is located in the capital Helsinki.